Nancie Mwai has engaged the services of Kenya’s top entertainment and IP lawyer Liz Lenjo-Kags in her pursuit to stop Instagram online stores infringing on her copyright.
She added, “The confusion arising from this situation affects her business and reputation. It also affects her sales because some are or may purchase from these stores thinking she has endorsed them as a celebrity fashion icon.”
The demand letter was sent to 13 stores in total that used her images to sell similar outfits.