Chris Kaiga has called out Safaricom for using phrases from his hit songs without consulting or acknowledging him.
Kaiga stated that Safaricom has used two of his catchy phrases within a period of one year yet failed to reach out to him even once.
Safaricom incorporated both the statements in two of their campaigns dubbed, ‘sms ziende chain chain’ and ‘zimenice zimenice zangu zimenice na blaze by Safaricom,’ without seeking the permission of the song owner, Chris Kaiga.
“NOW SAFARICOM PLC, THEY ARE RUNNING ANOTHER CAMPAIGN DUBBED “SMS ZIENDE CHAIN CHAIN” WITHOUT REFERENCE TO ME. IS THIS THE ARROGANCE OF MARKET DOMINANCE OR JUST UTTER DISRESPECT FOR KENYAN CREATIVES? SOMETHING NEEDS TO BE DONE!”
Rapper Chris Kaiga had ignored the first infringement of the copyright of his music 11 months ago, but decided to speak out when Safaricom used his content once again this time around.
“It’s high time Safaricom PLC got called out for infringing on my creative works! Less than a year ago they ran a campaign dubbed “Zimenice Zimenice zangu Zimenice na blaze by Safaricom” which I hold the registered Trademark and copyrights to the song.”