Barclays to Bring Kenya’s First Vertical Card

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Barclays Kenya has unveiled a new range of vertical debit and credit cards as part of changes that will take place as it transitions to Absa.

The vertical cards are considered the next generation debit and credit cards.

Barclays Kenya Managing Director Jeremy Awori promised customers that the vertical cards will have many more features than the normal ones once they are launched.

“We have spent a lot of time with our customers to understand not just their needs but also their tastes and preferences. The Absa vertical cards are enabled with the tap-and-go technology which makes them future-fit and a distinguishing feature for our customers,” said Barclays Kenya Managing Director Jeremy Awori

He added that this new cards will enable their customers to get cashback rewards for all transactions and discounts in shopping outlets across the world.

Jeremy Awori, Managing Director of Barclays Kenya, soon to be Absa, explains features of the new vertical Absa credit and debit cards to Sheila Momanyi, Manager Sarit Centre branch. www.businesstoday.co.ke
Jeremy Awori, Managing Director of Barclays Kenya, soon to be Absa, and debit cards to Sheila Momanyi, Manager

“The Absa vertical cards are enabled with the tap and go technology which makes them future fit and a distinguishing feature for our customers. What’s more, the signature card-holders will enjoy free access to over 1,100 airport lounges around the world,” he explained.

The new cards are being rolled out on a pilot base and will be available for all customers upon the official launch of Absa in the country.

“We are confident that we shall complete the change in the not-so-distant future. We are proud of the milestones we have achieved in this journey so far and are now working with the regulator to align on the date when we will officially change our name to Absa,” Mr Awori said.

In addition to the new cards, the lender is expected to rollout the Absa ChatBot, a virtual assistant which allows customers to get responses to frequently asked questions (FAQs) via the WhatsApp social application.

Other products set for launch include a planning and cash flow management platform, MySMETool, and the revamping of its mobile banking application.