Safaricom’s M-Pesa logo will change for the 7 days in honour of Olympic marathon champion and World record-holder Eliud Kipchoge.
Safaricom announced this on their twitter account:
“To show our commitment and respect to our icon
@EliudKipchoge, we will be changing our M-PESA brand for the next 7 days. Our new logo will be the five letters spelling Kipchoge’s first name, “Eliud” and the numbers “1:59” to denote the challenge. #Eliud159″
The company will also provide a free YouTube data bundle on the day of Kipchoge’s race. From 8am to 4pm,for all Safaricom customers to be able to stream the race live on their phones at no cost.
The data bundles will be accessed by dialling *159# upon which a customer will receive free YouTube access, allowing them to stream the entire race at no cost.
“We gave the world its first mobile telephone money transfer in 2007 and Kenya will give the world its first athlete to run under two hours on Saturday,” said Safaricom’s CEO Micheal Joseph during the launch of the logo on today at Safaricom House.
“We are honoured to renew our commitment with Eliud Kipchoge and to support him as he races against time. As part of our support, we will be empowering any Kenyan across the country to stream the challenge for free, wherever they are, with the advantage of our strong network and wide coverage,” said Joseph.
Safaricom will enable all its customers to send free messages voicing their support for Kipchoge during the race by sending a text to 159 and the messages will be displayed live on broadcast TV feeds during the race.